allure
Concise Oxford English Dictionary © 2008 Oxford University Press:
allure
▶noun powerful attraction or fascination. ▶verb (often as adj. alluring) powerfully attract or charm.
– derivatives
allurement noun,
alluringly adverb.
allurement noun,
alluringly adverb.
– origin ME: from OFr. aleurier ‘attract’, from a- (from L. ad ‘to’) + luere ‘a lure’ (orig. a falconry term).
'allure' also found in these Oxford entries:

