ballyhoo
Concise Oxford English Dictionary © 2008 Oxford University Press:
ballyhoo /baliˈhuː/ informal
▶noun extravagant publicity or fuss. ▶verb (ballyhoos, ballyhooing, ballyhooed) chiefly N. Amer. praise or publicize extravagantly.
– origin C19 (orig. US): of unknown origin.
'ballyhoo' also found in these Oxford entries:

