brand

Concise Oxford English Dictionary © 2008 Oxford University Press:
brand/brand/

▶noun

• 1 a type of product manufactured by a company under a particular name.

  ■ a brand name.

  ■ a particular type of something: the Finnish brand of socialism.

• 2 an identifying mark burned on livestock with a branding iron.

• 3 a piece of burning or smouldering wood.

• 4 literary a sword.

▶verb

• 1 mark with a branding iron.

• 2 mark out as having a particular shameful quality: she was branded a liar.

• 3 (usu. as adj. branded) assign a brand name to.

– derivatives
brander noun.

– origin OE brand ‘burning’, of Gmc origin; rel. to burn1.