catchword


Concise Oxford English Dictionary © 2008 Oxford University Press:
catchword/ˈkatʃwəːd/
noun
  • 1 a popular word or phrase encapsulating a particular concept.
  • 2 a word printed or placed so as to attract attention.

    Printing, chiefly historical the first word of a page given at the foot of the previous one, below the last line.

'catchword' also found in these Oxford entries:

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