catchword
Concise Oxford English Dictionary © 2008 Oxford University Press:
catchword/ˈkatʃwəːd/
▶noun
- 1 a popular word or phrase encapsulating a particular concept.
- 2 a word printed or placed so as to attract attention.
■ Printing, chiefly historical the first word of a page given at the foot of the previous one, below the last line.
'catchword' also found in these Oxford entries:

