charms

Concise Oxford English Dictionary © 2008 Oxford University Press:
charm/tʃɑːm/

▶noun

• 1 the power or quality of delighting, attracting, or fascinating others.

  ■ an attractive characteristic or feature.

• 2 a small ornament worn on a necklace or bracelet.

• 3 an object, act, or saying believed to have magic power.

• 4 Physics one of six flavours of quark.

▶verb

• 1 delight greatly.

  ■ use one's charm in order to influence (someone).

• 2 control or achieve by or as if by magic.

– derivatives
charmer noun,
charmless adjective,
charmlessly adverb,
charmlessness noun.

– origin ME: from OFr. charme (n.), charmer (v.), from L. carmen ‘song, verse, incantation’.