entice


Concise Oxford English Dictionary © 2008 Oxford University Press:
entice /ɪnˈtʌɪs, ɛn-/
verb attract by offering pleasure or advantage.
– derivatives
enticement noun,
enticer noun,
enticing adjective,
enticingly adverb.
– origin ME: from OFr. enticier, prob. from a base meaning ‘set on fire’, based on an alt. of L. titio ‘firebrand’.
'entice' also found in these Oxford entries:

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