incentive

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Concise Oxford English Dictionary © 2008 Oxford University Press:
incentive/ɪnˈsentɪv/
noun a thing that motivates or encourages someone to do something.

■ a payment or concession to stimulate greater output or investment.

– derivatives
incentivize (or incentivise) verb.
– origin ME: from L. incentivum ‘something that sets the tune or incites’, from incantare ‘to chant or charm’.
'incentive' also found in these Oxford entries:

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