loss-leader
Concise Oxford English Dictionary © 2008 Oxford University Press:
loss-leader
▶noun a product sold at a loss to attract customers.
'loss-leader' also found in these Oxford entries:
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loss-leaderConcise Oxford English Dictionary © 2008 Oxford University Press: loss-leader ▶noun a product sold at a loss to attract customers. 'loss-leader' also found in these Oxford entries:
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