posturing

Concise Oxford English Dictionary © 2008 Oxford University Press:
posture/ˈpɒstʃə(r)/

▶noun

• 1 a particular position of the body.

  ■ the way in which a person holds their body.

• 2 Zoology a particular pose adopted by a bird or other animal, signalling a specific pattern of behaviour.

• 3 an approach or attitude towards something.

▶verb (often as noun posturing) behave in a way that is intended to impress or mislead others.

– derivatives
postural adjective,
posturer noun.

– origin C16: from Fr., from Ital. postura, from L. positura ‘position’.