promotion

Concise Oxford English Dictionary © 2008 Oxford University Press:
promotion/prəˈməʊʃn/

▶noun

• 1 activity that supports or encourages.

• 2 the publicizing of a product or venture so as to increase sales or public awareness; a publicity campaign.

  ■ (promotions) the activity or business of organizing such publicity.

• 3 the action of raising someone to a higher position or rank.

  ■ the transfer of a sports team to a higher division of a league.

– derivatives
promotional adjective.