psychographics
Concise Oxford English Dictionary © 2008 Oxford University Press:
psychographics/sʌɪkə(ʊ)ˈɡrafɪks/
▶plural noun [treated as sing.] the study and classification of people according to their attitudes, aspirations, etc., especially in market research.
– derivatives
psychographic adjective.
psychographic adjective.
'psychographics' also found in these Oxford entries:
