slogan
Concise Oxford English Dictionary © 2008 Oxford University Press:
slogan/ˈsləʊɡən/
▶noun
- 1 a short, memorable phrase used in advertising or associated with a political party or group.
- 2 historical a Scottish Highland war cry.
– origin C16: from Sc. Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’.
'slogan' also found in these Oxford entries:

