tent pole


Concise Oxford English Dictionary © 2008 Oxford University Press:
tent pole
noun
  • 1 a pole supporting a tent.
  • 2 [as modifier] informal, chiefly US (of a film) expected to be very successful and therefore able to fund a range of related products or films: the studio will generate five tent-pole movies to support its other titles.
'tent pole' also found in these Oxford entries:

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