wow factor - WordReference.com Dictionary of English

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- - would
  - would-be
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  - wouldst
  - wound
  - woundwort
  - wove
  - wove paper
  - woven
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wow factor

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Concise Oxford English Dictionary © 2008 Oxford University Press:
wow factor

▶noun informal a quality or feature that is extremely impressive.

'wow factor' also found in these Oxford entries:

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