WordReference English-Portuguese Dictionary © 2014:

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pitched adj (commercial: targeted)  (comercial)direcionado adjadjective: Describes a noun or pronoun--for example, "a tall girl," "an interesting book," "a big house."
oriented adj US (focused)orientado, enfocado, direcionado adjadjective: Describes a noun or pronoun--for example, "a tall girl," "an interesting book," "a big house."
be geared toward [sth] v (be intended for [sth])ser direcionado a loc vt
  ser feito para
 The 10k run/walk is geared toward all levels of ability, from professional marathoners to moms with strollers.
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